My ChoiceBranding & Identity
My Choice advocates for legal and safe abortions for everyone everywhere.
The ‘My’ from My Choice is the element that always changes while ‘Choice’ remains constant. The design of each logotype is created from a pattern grid that’s also used in other design elements of the brand.
Instead of one static logo, the brand houses a dynamic logotype that is constantly changing and evolving. This dynamicism represents the different experiences and circumstances that individuals encounter. Each person is unique and should be treated as such.